Croma is Tata’s large format omni-channel electronics retail store. No matter what your need, you are sure to find an electronic item to meet the purpose at Croma. With nearly 15 years since its inception, Croma has become a trusted electronics retail chain owing its success to the tech-savvy staff, a wide array of product range, and a seamless Staged presence along with our signature Lifetime Service Assurance. All in all, this helps our customers have a uniform and customer centric experience. Croma is driven by the promise of ‘Brighter Every Day’, where our endeavour is to ensure that our customers feel joy in walking into a Croma store whenever they think of purchasing an electronic device.
Croma is on its growth sprint and to take our endeavour even further, we have opened our doors to invite franchisees to enrol themselves and express interest in partnering with us. The process of acquiring a Croma Store Franchise in India is pretty simple. Just fill in the form below with all your details and we will get back to you as soon as your profile is shortlisted to discuss the franchise costs and other requirements
Croma, a subsidiary of the Tata Group, operates as a multi-brand electronics retailer in India. Here’s how Croma stores typically work:
- Wide Range: Croma stores offer a vast selection of electronics products across various categories, including smartphones, laptops, televisions, home appliances, cameras, audio devices, and more.
- Brands: They stock products from leading national and international brands.
2. In-Store Experience:
- Product Display: Products are neatly displayed and organized, allowing customers to easily browse and compare different models.
- Expert Advice: Trained sales staff are available to provide expert advice and guidance on product selection, features, and specifications.
- Product Demonstrations: Customers can often get hands-on experience with products through live demonstrations.
- Touch and Feel: The in-store experience allows customers to physically examine and interact with products before making a purchase.
- Cash and Card Payments: Customers can pay for their purchases using cash, credit cards, debit cards, or other accepted payment methods.
- EMI Options: Croma often offers EMI (Equated Monthly Installments) options to make purchases more affordable.
- Extended Warranties: Customers can purchase extended warranties for their electronics to get additional coverage beyond the manufacturer’s warranty.
4. After-Sales Service:
- Service Centers: Croma has a network of service centers across India to provide after-sales support, including repairs and maintenance.
- Customer Support: Customers can contact Croma’s customer support for assistance with product inquiries, orders, and other issues.
5. Online Presence:
- Omnichannel Experience: Croma aims to provide a seamless omnichannel experience, allowing customers to shop both online and offline.
Croma’s Key Strengths:
- Wide Product Range: Offers a comprehensive selection of electronics products.
- Expert Advice: Provides knowledgeable and helpful sales staff.
- In-Store Experience: Allows customers to physically interact with products.
- After-Sales Service: Provides reliable after-sales support.
- Omnichannel Presence: Offers both online and offline shopping options.
- By combining a wide product selection, expert advice, and a focus on customer service, Croma aims to provide a positive shopping experience for electronics enthusiasts in India.
